{"product_id":"aura-pro-sob-ip40-cut-to-length","title":"Aura Pro SOB IP40 LED Strip - Cut to length","description":"\u003cp\u003eTrue-to-life colour with a seamless, dot-free line of light. Aura Pro pairs 288 LEDs per metre under SOB encapsulation with CRI 90 colour rendering, so timber, stone, food and finishes look exactly as they should - from residential kitchens and living spaces to retail displays, restaurants and hospitality fit-outs.\u003c\/p\u003e\n\u003cp\u003eAvailable in 2700K for a deep, cosy warm white, 3000K for a classic warm white, or 4000K for a crisp, neutral white.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Dry indoor runs where colour quality matters - kitchens, bedrooms and joinery at home, or shop displays, restaurant coving, hotel and bar lighting at scale - anywhere a slim, flexible, dot-free strip is needed. Need maximum brightness instead? See \u003ca href=\"\/products\/aura-sob-5-50-metre\"\u003eAura Performance\u003c\/a\u003e, our high-output strip.\u003c\/p\u003e\n\u003cp\u003e📄 Download Datasheet (PDF): \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0963\/1652\/2882\/files\/Arcova-Datasheet-Aura-Pro-IP40-2700K-ARCOVASOB-PRO-27.pdf?v=1793657858\" target=\"_blank\" rel=\"noopener\"\u003e2700K\u003c\/a\u003e · \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0963\/1652\/2882\/files\/Arcova-Datasheet-Aura-Pro-IP40-3000K-ARCOVASOB-PRO-30.pdf?v=1793657875\" target=\"_blank\" rel=\"noopener\"\u003e3000K\u003c\/a\u003e · \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0963\/1652\/2882\/files\/Arcova-Datasheet-Aura-Pro-IP40-4000K-ARCOVASOB-PRO-40.pdf?v=1793657891\" target=\"_blank\" rel=\"noopener\"\u003e4000K\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrequently asked questions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdetails\u003e\u003csummary\u003eWhat does CRI 90 mean?\u003c\/summary\u003e\u003cp\u003eCRI (Colour Rendering Index) measures how accurately light shows colours compared with daylight. CRI 90 renders colours noticeably more naturally than standard CRI 80 strip - ideal for kitchens, retail and hospitality.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eHow is Aura Pro different from Aura Performance?\u003c\/summary\u003e\u003cp\u003eAura Pro uses CRI 90 LEDs for more accurate, natural colour and adds a 2700K option - ideal where colour matters. Aura Performance is CRI 80 with a higher light output per metre, built for lighting up a space brightly and efficiently.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWhat's the maximum run length for this strip?\u003c\/summary\u003e\u003cp\u003e5m from a single-ended power feed, or up to 15m when powered from both ends.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eHow often can I cut the strip?\u003c\/summary\u003e\u003cp\u003eEvery 27.78mm (8 LEDs per section), at the marked cut lines only.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eIs this strip suitable for outdoor or wet locations?\u003c\/summary\u003e\u003cp\u003eNo - this is an IP40-rated strip for dry, indoor use only. For showers, bathrooms or outdoor locations, see \u003ca href=\"\/products\/aura-sob-ip67-5-30-metre\"\u003eAura Waterproof (IP67)\u003c\/a\u003e.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWhat connectors are compatible with this strip?\u003c\/summary\u003e\u003cp\u003eArcova's IP20 range - IP20 Strip to Strip Connector and IP20 Live End (20cm \u0026amp; 3m).\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eHow does the quantity I select relate to the length I receive?\u003c\/summary\u003e\u003cp\u003eThis strip is sold per metre, so the quantity you choose at checkout is the number of metres you'll receive - select 5 for a 5 metre length, for example.\u003c\/p\u003e\u003c\/details\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\"@type\":\"Question\",\"name\":\"What does CRI 90 mean?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"CRI (Colour Rendering Index) measures how accurately light shows colours compared with daylight. CRI 90 renders colours noticeably more naturally than standard CRI 80 strip - ideal for kitchens, retail and hospitality.\"}},\n    {\"@type\":\"Question\",\"name\":\"How is Aura Pro different from Aura Performance?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Aura Pro uses CRI 90 LEDs for more accurate, natural colour and adds a 2700K option - ideal where colour matters. Aura Performance is CRI 80 with a higher light output per metre, built for lighting up a space brightly and efficiently.\"}},\n    {\"@type\":\"Question\",\"name\":\"What's the maximum run length for this strip?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"5m from a single-ended power feed, or up to 15m when powered from both ends.\"}},\n    {\"@type\":\"Question\",\"name\":\"How often can I cut the strip?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Every 27.78mm (8 LEDs per section), at the marked cut lines only.\"}},\n    {\"@type\":\"Question\",\"name\":\"Is this strip suitable for outdoor or wet locations?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No - this is an IP40-rated strip for dry, indoor use only. For showers, bathrooms or outdoor locations, see Aura Waterproof (IP67).\"}},\n    {\"@type\":\"Question\",\"name\":\"What connectors are compatible with this strip?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Arcova's IP20 range - IP20 Strip to Strip Connector and IP20 Live End (20cm \u0026 3m).\"}},\n    {\"@type\":\"Question\",\"name\":\"How does the quantity I select relate to the length I receive?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This strip is sold per metre, so the quantity you choose at checkout is the number of metres you'll receive - select 5 for a 5 metre length, for example.\"}}\n  ]\n}\n\u003c\/script\u003e","brand":"Arcova Lighting","offers":[{"title":"2700k Extra Warm White","offer_id":57013887861122,"sku":"ARCOVASOB\/PRO\/27","price":14.4,"currency_code":"GBP","in_stock":true},{"title":"3000k Warm White","offer_id":57013887893890,"sku":"ARCOVASOB\/PRO\/30","price":14.4,"currency_code":"GBP","in_stock":true},{"title":"4000k Cool White","offer_id":57013887926658,"sku":"ARCOVASOB\/PRO\/40","price":14.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/1652\/2882\/files\/Arcova-Aura-SOB-IP40-CRI90-2700K.jpg?v=1793655614","url":"https:\/\/arcova.lighting\/products\/aura-pro-sob-ip40-cut-to-length","provider":"Arcova Lighting","version":"1.0","type":"link"}